The proposed development is based around delivering an enhanced retail experience, a residential development and new leisure facilities. It will restore Whiteleys once again to its rightful positon at the heart of Bayswater. Whilst protecting the heritage of the building’s façade, the shopping mall will be transformed to allow new shops, cafes and restaurants to engage with Queensway by opening up onto the Road and also via a new courtyard. Alongside the plans for the building, Queensway itself will be rethought in order to become more pedestrian friendly, making it a key London thoroughfare once again.
At the heart of the retail vision will be a new public courtyard that is accessed through a retail arcade at the historic entrance to Whiteleys. The courtyard will be lined with retail units and restaurants, alongside entrances to leisure units that will include a new cinema, located at basement level.
On the levels of the building where retail units are no longer viable a wide range of residential units will be created. These will include 1, 2, 3 and 4 bed apartments comprising of corner units, through units, duplexes and penthouses. The offer will be like no other in London.
On Redan Place, at the rear of Whiteleys, a number of townhouses will be created.
A rich mix of uses enlivens a public space, street or neighbourhood by attracting different types of people at different times of the day. The hotel combines with the residential and retail uses to bring Whiteleys to life and contribute footfall to support shops along Queensway and in the local area.Just as important as the guests, ancillary uses of the hotel – its restaurant, bar and lobby – will be open to the local community.
Westminster City Council has a number of exciting proposals to enhance the Queensway streetscape, improving the conditions for pedestrians by widening the pavements and reducing street clutter.
The Whiteleys development will compliment what is proposed and the development team is working closely with the City Council to make the plans become a reality