- The proposed redevelopment will transform Bayswater and Queensway through a mixed-use revitalisation of the landmark building -
A joint venture between a Meyer Bergman-advised fund and Warrior Group has submitted a planning application to Westminster City Council seeking to deliver a £1 billion redevelopment of the former Whiteleys department store in Bayswater.
The JV has been working closely with Westminster City Council on the redevelopment for nearly two years. The proposal involves the demolition of the 1980’s building behind the retained, historic Queensway façade to provide a residential-led, mixed-use development with a new retail and leisure offering. Detailed consideration has been made to the original design by John Belcher and John James Joass in 1911, to combine some of the impressive features with an exciting, contemporary design by Fosters & Partners, which will incorporate the iconic central dome. A careful refurbishment of the prominent façade will be undertaken to restore it to its former status as the window into an exciting new retail and leisure world.
The proposed plans include the construction of more than 100 homes, a mixture of apartments and townhouses. These will be arranged around an attractive inner courtyard with new retail units, a boutique hotel, gym and other enhanced leisure facilities, including a new cinema at basement level.
The scheme will open onto Queensway, creating an active frontage for a revitalised retail offering and designed to draw the public into the inner courtyard.
The project seeks to give the historic Whiteleys building a new lease of life and to help restore Queensway to its former grandeur. The ambition of the JV partners is to make a lasting contribution to the community by creating an attractive destination in the heart of Bayswater where people will want to live and enjoy themselves.
Turley are planning consultants for the proposed development.
About Meyer Bergman:
Meyer Bergman is a privately held real estate investment management firm headquartered in London. It advises three closed-ended, value-add real estate funds with a total of approximately €3 billion of retail and mixed-use assets on behalf of global institutional investors, which include leading pension funds, endowments and asset managers. Meyer Bergman targets under-managed or under-utilised properties across major markets in Europe, typically in off-market transactions sourced through its extensive network. It manages these actively to deliver attractive returns to its investors.
About Warrior Group:
A group of companies formed by Warren Todd to joint venture, invest in and manage unique mixed use developments where people are inspired to live, work and play.
Warrior encompasses a leading team of retail, leisure and residential specialists with a focus on deliverability via planning design, asset and construction management. This multi faceted approach enables Warrior to deliver optimum results for both investors and occupiers alike.
For more information about the Whiteleys project please contact Nick Dines at 0203 170 7987 or firstname.lastname@example.org
orFor more information on Meyer Bergman, please contact Simon Packard, Bellier Financial email@example.com +44 20 7947 4076 or +44 7701 089844.
A two-day public consultation to show the Bayswater community plans for the proposed regeneration of the Whiteleys building on Queensway begun today. The Foster + Partners scheme, designed on behalf of a Joint Venture between Meyer Bergman and Warren Todd’s Warrior Group, is being showcased at:
Location: Porchester Small Hall, Porchester Road, W2 5HS
Dates: June 10th and June 11th
Time: 14:00 until 20:00
The proposal is based around delivering an enhanced retail experience, a residential development and new leisure facilities, including a hotel.Whilst protecting the heritage, the existing under used shopping mall will be transformed to allow new shops, cafes and restaurants to engage with Queensway by opening up onto the Road. A new courtyard, also linked to Queensway, will be created at the centre of the building.
For those who cannot attend the public exhibition, the plans will be available from June 10th at www.whiteleysdevelopment.co.uk Warren Todd, CEO of Warrior Capital said:
‘The Foster + Partners designed regeneration of Whiteleys will restore the building to its rightful positon at the heart of the Bayswater community.
‘This new exciting retail and leisure offer in conjunction with the proposed WCC public realm improvements will once again turn Queensway into a key London thoroughfare and provide local residents with a unique, high-quality retail experience.’